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rachel_zhao11

Rachel Z

@rachel_zhao11

China Marketing: brand communication and product marketing

Chine
Chinois, Anglais
Certaines informations sont présentées en anglais.
À propos de moi
China Marketing and Brand Localization Expert With 12 years as a Brand Manager at Bosch Home Appliances China, I specialize in spearheading market entry and full-scale localization. I help international brands navigate the Chinese market with precision and cultural relevance. What I offer: Marketing Operations: From strategic planning to final delivery Localization Management: Managing design and production partners to ensure high-quality, deadline-driven results. Reliable Execution: results-driven and on-the-ground support. Let’s unlock your potential in the China market. Message me to start!... Plus d’infos

Compétences

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rachel_zhao11
Rachel Z
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Concepts et idées marketing
I will be your local expert for china brand growth
De600 $US / projetPlus de détails

Expérience professionnelle

Account Director, Digital Marketing & New Media Business Group

NPULS Digital Group (Shanghai) • Temps plein

Feb 2018 - Oct 2019 • 1 yr 8 mos

Market & Client Development: -Spearheaded market expansion in Nanjing, driving new client acquisition for digital marketing services and establishing the company’s presence in the region through strategic partnerships and business development initiatives.

Brand manager

BSH Home Appliances (China) Co., Ltd. • Temps plein

Jul 2005 - May 2017 • 11 yrs 10 mos

Brand Management -Conducted in-depth market and competitive analysis to develop annual marketing plans aligned with portfolio strategy and long-term business objectives. -Executed end-to-end marketing initiatives, including product development, advertising, consumer activation, sponsorships, PR, and digital marketing; led post-campaign evaluations to capture insights and drive future improvements. -Developed and aligned promotional strategies with sales teams for on-premise, off-premise, and traditional trade channels. -Leveraged consumer insights to build business cases for brand innovation and development, enhancing brand health and market performance. New Product Launch & Communication -Analyzed product strengths and weaknesses to craft marketing strategies and annual plans for hero products. -Led consumer research initiatives to identify key selling points, uncovering pain points and passion drivers to inform product positioning. -Designed and executed integrated marketing communication strategies for new product launches, encompassing above-the-line (ATL) and below-the-line (BTL) activities, media, and digital campaigns. Managed end-to-end creative production, including KV concept development, leaflet design, photo shooting, retouching, printing, TVC production, social content, and event execution. -Planned and managed annual marketing budgets to achieve brand performance targets while ensuring cost efficiency and compliance with company goals. -Developed and executed co-branding projects and media plans to amplify brand reach. -Conceptualized and implemented brand communication strategies for exhibitions and product displays. Siemens & Bosch Tmall Flagship Store Management -Established and managed two brand flagship stores on Tmall, overseeing product planning, inventory, logistics, payment processes, and after-sales service. -Developed yearly, quarterly, and monthly operational plans, integrating Tmall marketing resources to maximize visibility and sales.