A Rafay

Business Development Specialist

Logicom Software LLC • Temps plein

Feb 2026 - Present • 7 mos

I run outbound from the problem backwards. Before any list or copy exists, I find the industries drowning in manual listing and ops work that software can remove, then build the whole motion to reach them. I own lead generation end to end and lead a developer who builds the scrapers and enrichment pipelines to my specs. Every conversation starts from the operational problem the business is living with, not the product we sell. That is the difference between a reply and an ignore. What I do: Pick and validate verticals before outreach, with entry briefs on market dynamics, competitors, ICP and data sourcing across firearms, heavy equipment and automotive aftermarket Build prospect lists from scratch with real segmentation and data hygiene across Apollo, Explorium, Exa, RocketReach, Serper.dev and Tavily, choosing the right source for each gap Run the cold sending stack: domains, SPF, DKIM, DMARC, inbox placement testing via GlockApps, and clearing bounces, blacklist flags and IP contamination before they sink a campaign. Sending runs through Instantly and Woodpecker. Write researched, per target sequences to a fixed copy standard, in multi touch cadences segmented by signals like catalog size, plus objection handlers and a branching Q&A framework Carry live threads through discovery and proposal, handle objections, and keep HubSpot clean Selected work: Built a marketplace seller enrichment pipeline with Claude Code: scraped the seller base, enriched each seller from their site, then layered Serper.dev, Tavily, Apollo, RocketReach and Exa to attach verified emails and phone numbers Own heavy equipment lead generation: I set targeting, data requirements and the quality bar, and a developer builds the scraping and enrichment to that spec Produced a field mapping spec across Machinery Trader, Machinio, IronPlanet and Ritchie Bros as the engineering source of truth for the build