r
rafyaali

Rafia Ali

@rafyaali

Wordpress developer

Pakistan
Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I am Rafia Pervaiz, a Business studies graduate as a major in Marketing and digital professional with a unique blend of strategic business insight and technical execution. With 5 years of experience in web content writing and 3 years specializing in WordPress development, I craft digital experiences that are not only functionally robust but also highly optimized for audience engagement and conversion.... Plus d’infos

Compétences

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rafyaali
Rafia Ali
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Voir mes services

Shopify
I will build a professional highconverting shopify dropshipping store
De100 $US / projetPlus de détails
WordPress
I will design a creative and responsive wordpress website
De80 $US / projetPlus de détails

Portfolio

Expérience professionnelle

Upwork

5 years experience as a Website and Ecommerce store developer

Upwork • Freelance

Mar 2020 - Present • 6 yrs 2 mos

Designed, developed, and maintained dynamic WordPress and e-commerce websites, including theme customization and WooCommerce setups. Built and modified custom functions using PHP, constructed clean layouts with HTML, and managed database performance and site structures using SQL. Improved site performance, mobile responsiveness, and user experience, which directly increased client conversion rates. Implemented complex integrations such as automated news aggregation projects and detailed product variant systems for e-commerce brands. Freelance Web Content Writer & Strategist Dates: May 2021 – Present Researched, structured, and wrote high-ranking SEO content for a wide variety of B2B and B2C digital brands. Developed conversion-focused copy for landing pages, social media portfolios, and professional branding kits, aligning content strategy with business goals. Managed the digital content lifecycle, tracking performance metrics and optimizing content to ensure alignment with digital marketing funnels. Core Competencies & Technical Skills Web Content Writing (5 Years): Expertise in SEO strategy, conversion copywriting, and content lifecycle management. WordPress Development (3 Years): End-to-end site architecture, performance optimization, and e-commerce integration. Technical Expertise: Advanced proficiency in HTML (semantic markup), PHP (custom functions and hooks), and SQL (database management).