Raheel Khan

Senior UI/UX Designer | CRO Strategist

Upwork • Freelance

Jan 2023 - Present • 3 yrs 4 mos

Leading UI/UX design and conversion rate optimization (CRO) initiatives for global clients on Upwork, with a focus on SaaS platforms, dashboards, admin panels, CRM systems, web applications, and mobile apps. Managing end-to-end product design workflows including UX research, user flows, wireframing, prototyping, and high-fidelity UI design in Figma. Delivering scalable, developer-ready interfaces using auto layout, reusable components, and structured design systems to ensure consistency across complex products. Collaborating closely with founders, product managers, and developers to translate business goals into intuitive, conversion-focused user experiences. Optimizing user journeys, improving usability, and enhancing visual hierarchy to increase engagement, retention, and task completion rates. Core work includes SaaS dashboard design, admin panel UI, CRM dashboard interfaces, web app UI/UX design, mobile app design (iOS & Android), landing page design, and responsive web design tailored for performance and scalability. Applying CRO strategies such as user behavior analysis, funnel optimization, CTA placement, and friction reduction to improve conversions across digital products. Integrating UX best practices including accessibility (WCAG-friendly design), responsive layouts, and usability testing principles. Creating design systems, UI kits, and component libraries that streamline design-to-development handoff and support long-term product growth. Ensuring pixel-perfect execution aligned with modern UI trends, minimal design principles, and user-centered design thinking. Tools and workflow: Figma (primary), Adobe XD, prototyping tools, and collaborative design processes aligned with agile product development.