
Raluca M
Integrated Communications Leader
Compétences

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Expérience professionnelle
Marketing Campaign & Category Coordinator
Samsung Electronics • Temps plein
Apr 2024 - Present • 2 yrs 5 mos
Coordinating integrated marketing campaigns for the Home Appliances division, from strategy and planning to implementation and performance analysis. Managing digital, media, PR, CRM and in-store communication projects, while collaborating with internal teams, agencies and business partners.
Category Marketing Manager
Brico Depôt • Temps plein
May 2007 - Apr 2024 • 16 yrs 11 mos
Developed and managed integrated marketing campaigns across digital, ATL and BTL channels. Coordinated agencies and internal stakeholders, managed website content and analyzed campaign performance, consumer insights and market trends to improve results and optimize budgets.