Md Juel R

Google Ads Campaign Audit & Optimization

Aviva • Freelance

Mar 2026 - Present • 3 mos

I worked on optimizing and restructuring a Google Ads account for a service-based business, focusing on improving conversion tracking accuracy, campaign performance, and overall ROI. Initially, the account had inefficient campaign structure, inaccurate conversion tracking, and high ad spend with low-quality lead generation. I conducted a full audit and implemented a data-driven optimization strategy. Responsibilities & Actions: ✔ Fixed and implemented accurate conversion tracking (phone calls & lead forms) ✔ Restructured campaigns based on user intent and service segmentation ✔ Optimized keyword targeting by removing irrelevant traffic and improving match types ✔ Improved ad copy relevance to increase CTR and conversion rate ✔ Enhanced bidding strategy to focus on cost-efficient conversions ✔ Continuously monitored and optimized performance metrics 💡Results Achieved: 👉Reduced ad spend significantly from $30.1K → $1.49K 👉Improved lead quality with better conversion tracking accuracy 👉Generated 86 phone calls and 99 qualified leads in a short period 👉Increased overall campaign efficiency and ROI This project demonstrates my ability to turn underperforming campaigns into high-converting, cost-efficient advertising systems through strategic optimization and performance-focused execution.

Google Ads Campaign Setup & Management

Prime Car Wash • Freelance

Feb 2025 - Apr 2025 • 2 mos

As a Google Ads Specialist, I managed and optimized full-funnel search campaigns for Prime Car Wash, focusing on driving high-quality leads and increasing conversion rates. I handled campaign setup, keyword research, audience targeting, and ad copy creation tailored to local intent and service-specific searches. I restructured campaigns by service categories (mobile detailing, interior cleaning, Car Wash, premium packages) to improve performance and budget allocation. Additionally, I implemented accurate conversion tracking for calls and lead forms, ensuring data-driven decision-making. Through continuous A/B testing, bid optimization, and negative keyword refinement, I significantly improved CTR, reduced cost per conversion, and increased overall ROI. My approach focused on maximizing impression share on high-intent keywords while maintaining cost efficiency and consistent lead flow.