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Ravindu Welgama
@ravindu_welgama
Performance Marketing Specialist
Sri Lanka
Anglais
À propos de moi
I’m a data-driven digital marketer specialising in paid media and performance marketing. I currently work as a Senior Executive – Paid Media at Ogilvy Digital - Sri Lanka, where I plan, execute, and optimise campaigns across Meta, Google, TikTok, and LinkedIn for a range of brands. In short: I help businesses turn ad spend into measurable growth, not just impressions and buzzwords.
Compétences
Ravindu Welgama
hors ligne •
Temps de réponse moyen de 6 heures
Voir mes services
Stratégie marketing pour le e-commerce
I will optimise your digital campaigns and maximise your revenue
Suivi et rapports
I will fix your meta and google ads conversion tracking
Portfolio
Expérience professionnelle
Senior Executive - Paid Media
Ogilvy Digital (Pvt) Ltd • Temps plein
Dec 2025 - Present • 5 mos
- Develop and execute integrated paid media plans across Google, Meta, TikTok, LinkedIn, programmatic platforms, and direct publisher placements aligned with campaign objectives. - Manage end-to-end campaign execution, including setup, monitoring, optimization, and performance pacing across multiple digital channels. - Oversee media budget allocation and spend efficiency, ensuring campaigns remain within budget while maximizing performance. - Implement data-driven optimization strategies to improve key KPIs such as reach, engagement, conversions, and ROI. - Prepare detailed performance reports and insights, translating campaign data into clear, actionable recommendations for stakeholders. - Collaborate with internal teams to align paid media strategy with broader digital and brand objectives. Ensure best practices in platform usage, targeting, ad formats, and compliance across all paid media channels.
Digital Marketing Executive
Phoenix Industries Ltd • Temps plein
May 2023 - Dec 2025 • 2 yrs 7 mos
- Executed cross-channel campaigns on Meta, TikTok, email, and SMS, driving 2× e-commerce revenue growth and ~4.5× ROAS. - Served as the primary collaboration point between digital, sales, design, and technical teams, ensuring campaign alignment with brand and business objectives. - Troubleshot Merchant Center and WooCommerce integration issues, ensuring accurate product feeds and uninterrupted ad delivery. - Supported and trained internal teams on platform best practices and facilitated product launch sessions, helping non-marketing staff confidently promote new product lines.
