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ray_brown_media

Raymond B

@ray_brown_media

VP of Growth Digital Strategy

États-Unis
Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I'm a senior-level expert paid social media buyer with $25M+ in managed spend across TikTok Ads Manager (TTAM), TikTok GMV Max, and Snapchat Ads. My clients typically see a ~50% drop in CPA and 5–10× ROAS improvement; driven by tighter audience strategy, extensive creative testing, and smart use of GMV Max automation. I handle everything: campaign setup, creative briefs, A/B testing, pixel/event tracking, and performance reporting. Whether you're starting fresh or fixing a struggling account, you get a data-driven strategy built around your specific goals. Message me for an honest audit.... Plus d’infos

Compétences

r
ray_brown_media
Raymond B
hors ligne • 
Temps de réponse moyen de 17 heures

Voir mes services

Campagne social ads
I will set up, manage, and scale your snapchat ads for maximum roas
De250 $US / projetPlus de détails

Portfolio

Expérience professionnelle

ECX

VP, Media Operations

ECX • Temps plein

Jan 2021 - Present • 5 yrs 4 mos

-Own growth strategy and media operations across a diverse portfolio of eCommerce, health, and lifestyle clients, overseeing $5MM+ in monthly ad spend -Directly manage and mentor a team of 8 cross-functional reports, including media buyers and performance creative strategists, building a high-performance growth organization -Drive full-funnel acquisition strategy influencing multimillion-dollar annual revenue across client portfolios -Scaled client performance from 2x to 10x ROAS within 90 days, unlocking rapid and sustainable revenue growth -Reduced customer acquisition costs by 50% through advanced attribution modeling and creative testing frameworks -Partner with executive stakeholders on forecasting, budget allocation, and revenue planning, aligning marketing investment with business outcomes -Implemented scalable operational systems and reporting infrastructure, improving efficiency by 40% and enabling data-driven decision-making at scale

4ocean

Paid Media Specialist

4ocean • Temps plein

May 2020 - Dec 2020 • 7 mos

Managed full-funnel paid acquisition across Meta, Google, TikTok, and CTV channels. Drove 2.5x revenue growth through an integrated search and social strategy. Reduced wasted ad spend by restructuring campaign architecture and streamlining optimization processes