Rafay Butt

Performance Marketing Manager

Remit Choice Limited • Temps plein

Mar 2023 - Present • 3 yrs 7 mos

• Led performance marketing initiatives across multiple digital channels, achieving a 70% reduction in Customer Acquisition Cost (CAC) and a 380% increase in app registrations. • Developed and executed data-driven marketing strategies that significantly improved campaign efficiency, scalability, and return on ad spend (ROAS). • Conducted comprehensive A/B testing, audience analysis, and creative optimization, resulting in a 50% increase in engagement rates and a 20% improvement in overall ad performance. • Collaborated with cross-functional teams including product, design, compliance, and business development to align marketing campaigns with organizational objectives. • Leveraged advanced analytics and attribution tools to generate actionable insights, driving a 380% growth in app registrations and improving campaign targeting accuracy by 15%. • Monitored key performance indicators (KPIs), optimized media budgets, and implemented performance-driven strategies to maximize acquisition and conversion outcomes. • Prepared detailed performance reports and strategic recommendations to support data-backed decision-making and continuous campaign improvement.

Digital Marketer

Self Employed • Freelance

Dec 2020 - Present • 5 yrs 10 mos

• Provided end-to-end digital marketing services to brands & clients worldwide. • Delivered projects in Social Media Management, Marketing & Consulting. • Executed SEO strategies improving visibility & organic reach. • Managed influencer marketing campaigns to boost brand authority. • Supported clients with Web Development & Project Management. • Specialized in Performance Marketing & Brand Management to drive measurable ROI.