Christiana

Digital Growth & Marketing Specialist

Digital Agency | Crafting impactful digital experiences | Expert Web Design | Web Development | REST API and SEO Solutions • Freelance

Oct 2025 - Present • 1 yr 1 mo

ROLE & RESPONSIBILITIES: • Led digital growth strategies for e-commerce, corporate, and agency clients, integrating email automation, custom HTML branding, and organic search optimization. • Developed and deployed responsive email marketing campaigns using Klaviyo, Mailchimp, Brevo, and GetResponse. • Coded custom, interactive HTML email signatures and web assets tested across major email clients (Gmail, Outlook, Apple Mail). • Executed white-hat SEO backlink campaigns to drive organic domain authority and keyword rankings. PROBLEMS SOLVED: • Low Email Engagement & Sales Drops: Replaced generic email blasting with segmented, automated flows (welcome, abandoned cart, win-back) to capture missed revenue. • Poor Brand Credibility & Inconsistent Branding: Fixed broken formatting, non-clickable elements, and non-responsive layouts by coding custom, cross-platform HTML signatures. • Stagnant Search Rankings & Organic Traffic: Resolved poor search visibility by implementing strategic high-DA backlink placements and anchor-text optimization. KEY ACHIEVEMENTS: ✔ Increased client email open rates and click-through conversion through precise audience segmentation. ✔ Delivered 100% responsive, zero-glitch HTML code across all major desktop and mobile email clients. ✔ Boosted domain authority and organic search visibility for multiple business websites via white-hat link building. ✔ Maintained a high client satisfaction rate with fast project turnarounds and express delivery execution.