Rebecca

Shopify Marketing

StorexWeb • Freelance

Feb 2026 - Jun 2026 • 4 mos

Shopify Marketing Specialist / E-Commerce Growth Manager Managed Shopify stores with a focus on driving traffic, increasing conversions, and improving overall sales performance. Developed and executed full-funnel marketing strategies including product positioning, SEO-optimized product pages, and high-converting landing pages. Planned and implemented digital marketing campaigns across Meta (Facebook & Instagram), TikTok, and Google Ads to drive targeted traffic to Shopify stores. Optimized store structure, collections, and user experience to improve customer journey and boost conversion rates. Created and tested ad creatives, product descriptions, and email marketing flows to increase customer retention and repeat purchases. Conducted performance analysis using Shopify analytics and third-party tools to identify growth opportunities and scale profitable products. Specialized in dropshipping and branded e-commerce setups, helping businesses build scalable Shopify systems focused on ROI, conversion optimization, and sustainable sales growth.

Social Media Marketing Manager

Production • Freelance

Jan 2026 - May 2026 • 4 mos

Production Social Media Marketing Manager Managed end-to-end social media production and marketing campaigns for brands across multiple industries, focusing on content creation, strategy, and performance-driven growth. Developed and executed high-performing content calendars, coordinated video and graphic production, and optimized campaigns for Instagram, Facebook, TikTok, LinkedIn, and Pinterest. Led brand storytelling, ad creative direction, and short-form video production to increase engagement, followers, and conversions. Experienced in Meta Ads management, TikTok growth strategies, and Shopify marketing integration. Worked closely with clients to align content with business goals, ensuring strong ROI, consistent brand identity, and scalable audience growth. Specialized in analyzing performance metrics, improving reach through SEO-driven captions and hashtags, and converting social traffic into sales through optimized funnels and targeted campaigns.