Mark TL

VP Global PR and Marketing

Honey • Temps partiel

Sep 2014 - Present • 11 yrs 8 mos

Directed integrated communications, PR, events and social campaigns across an international portfolio of B2B and consumer technology brands, including Alibaba Cloud, Qualcomm, ASUS, TikTok, and Under Armour. Managed marketing budgets from £250k to £5m, maintained client satisfaction scores above 90/100. Highlights and Impact Global B2B Content and Thought Leadership: Developed and executed international content for Alibaba Cloud, Alibaba.com, Ant Financial, OceanBase, and SaaS firms such as Applied AI, SNP Group, delivering whitepapers, videos, podcasts, blogs, research reports to fuel lead generation, SEO and GEO. Founder positioning and PR, media training and crisis comms for B2B, Consumer, MedTech, and MarTech. I develop personal branding and thought leadership that drive cultural relevance for founders and C-Suites. Capital Generation: Orchestrated PR and marketing workstreams that raised over $25 million in funding for consumer and B2B technology startups via crowdfunding. Market Entry and Product Launches: Led end-to-end strategy for global product debuts (smartphones, smart home, wearables, consumer goods) for Amazfit, Hisense, HONOR, OPPO, TCL, Vivo, and Xiaomi, encompassing media relations, reviewer programmes, and influencers. Sponsorship Amplification: Managed the PR, social media strategy and plans for Tier-1 sports partnerships, including the FIFA World Cup (TCL), UEFA Champions League (OPPO), and the Olympics (Alibaba Cloud). Fomerly PR for Liverpool FC, England Football Team via sponsors. Crisis and Reputation Management: Developed risk mitigation and response protocols for global electronics brands. Managed press office, media fallout and protected brand equity during high-visibility events. APAC-to-West Positioning: I specialise in localised branding, messaging, and Amazon/online marketing strategy for APAC-born consumer brands including Anker, Eufy, Ugreen, JMGO, Roborock, and XGIMI to facilitate European and USA market expansion.

Founder | Media Trainer | PR Strategist

Mark Terry-Lush | "mtl • Indépendant

Jun 2005 - Present • 20 yrs 11 mos

Broadcaster and media trainer. I teach founders and leaders to own any interview, camera or crisis.` ABOUT ME I'm Mark Terry-Lush — broadcaster, senior PR strategist and media trainer with two decades at the sharp end of communications. I founded "mtl (markterrylush.com) to do one thing: make people, products and places impossible to ignore through compelling, creative and controlled communications. I work with founders, CEOs and leadership teams on media training, interview coaching, personal branding and crisis communications — building the skills and frameworks that hold up under real pressure, not just in a rehearsal room. Clients include global technology brands, fast-growth startup founders and FTSE-level executives across B2B and consumer hospitality, tourism and technology. The camera is coming. Be ready. SKILLS - Media Training - Crisis Communications - Executive Coaching - Personal Branding - Public Relations - Broadcast Journalism - On-Camera Coaching - Podcast Coaching - Message Development - Thought Leadership - Presentation Skills - Stakeholder Communications - Reputation Management - Content Strategy