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À propos de moi
I help you make sense of the Chinese market.
Agency on a China brief or founder exploring Chinese consumers? You're in the right place. 5+ years working with Nike, Adidas, IKEA and agencies like McCann, Code and Theory, SYLVAN.
I offer: social listening on Chinese social media, consumer interview moderation, competitor deep dives, questionnaire adaptation, semiotics and more.
Lived and worked across Europe, China and the US. I think in both directions. I get how Chinese consumers feel and behave, and what your team needs. This dual fluency is what makes the work land.... Plus d’infos