Rifat H.

facebook & Google Ads | Meta Pixel | Server Side Tracking

Upwork • Freelance

Mar 2025 - Present • 1 yr 3 mos

As a Freelance Digital Marketing Specialist, I help businesses generate qualified leads, increase sales, and improve return on ad spend through strategic paid advertising and advanced tracking implementation. I specialize in Facebook & Instagram Ads, Google Ads, Meta Pixel setup, and Server-Side Tracking to ensure accurate data collection and optimized campaign performance. Key Responsibilities: Planning and launching high-converting ad campaigns Audience research and advanced targeting strategy Conversion tracking setup (Meta Pixel & Conversion API) Google Tag Manager and GA4 event tracking A/B testing creatives, copy, and landing pages Budget optimization and scaling profitable campaigns Achievements: Improved client ROAS through structured funnel strategy and data-driven optimization Reduced cost per lead by refining audience targeting and creative testing Successfully implemented server-side tracking to improve data accuracy and campaign performance Helped small and medium businesses scale profitably through consistent campaign monitoring and optimization I focus on measurable results, continuous testing, and long-term growth rather than short-term wins. My approach combines strategy, analytics, and creative optimization to maximize ROI.