
Francesca B.
Expert
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Expérience professionnelle
Amazon KDP Publisher & Advertising Specialist
Self Employed
Mar 2019 - Sep 2026 • 7 yrs 6 mos
Self-published author and publisher with 7 years of hands-on experience using Amazon KDP and Amazon Advertising, as well as 4 years of experience coaching authors and publishers on Amazon Ads. I manage Amazon Ads campaigns, including campaign creation and restructuring, keyword and product targeting, bid optimization, ACOS analysis, and ongoing performance optimization. I have helped authors and publishers better understand their advertising data, optimize their campaigns, identify inefficient ad spend, and develop more effective strategies for managing their Amazon Ads. Over the years, I have developed a data-driven approach to identifying inefficient ad spend, optimizing campaign structures, and managing advertising based on each book's performance and profitability.