Mehreen K

Graphic Designer

Sozan • Freelance

May 2024 - Present • 2 yrs 4 mos

Worked with Sozan, managing its visual identity and social media presence across Instagram, Facebook, and Pinterest. My role involved designing social media posts, promotional creatives, product visuals, campaign graphics, and other branded content while maintaining a consistent visual style across platforms. I also worked on product photography and image editing, including background cleanup, colour correction, composition, and preparing images for digital use. Alongside the design work, I planned and created social media content, developed captions and promotional copy, supported seasonal campaigns and product launches, and worked on strategies to improve audience engagement and brand visibility. I also contributed to website visuals and overall digital brand presentation, ensuring that Sozan maintained a cohesive and recognisable identity across its online platforms.