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Rishika B. M.
@rishikamajumdar
Insights, Strategy, Brand, Marketing
Inde
Anglais, Bengali, Hindi
À propos de moi
I can partner you in Qualitative consumer insights | Brand strategy | Brand positioning | Marketing strategies | Product strategies | Cultural insights | Basic Brand Building
I have extensive experience in FMCG, F&B, tech, and so on - and have had a special focus on Beauty & Personal Care.
Compétences
Rishika B. M.
hors ligne •
Voir mes services
Stratégie de marque
I will partner you in insights and strategic decisions for your brand
Expérience professionnelle
Quantum
Temps plein • 6 yrs 11 mos
Lead, Research & Strategy
Apr 2023 - Jul 2026 • 3 yrs 3 mos
Led the beauty & personal care portfolio entirely driving revenue consistently, with a revenue of 2.6Cr in the FY 2024-25 Engagement with giants including HUL, Nestle, Dabur & PepsiCo Team mentorship and guidance
Associate, Research & Strategy
Jul 2019 - Mar 2023 • 3 yrs 8 mos
Began my career in consumer insights, brand strategy Deep desk work and culture insights Engaged in moderation of consumer and expert fieldwork Learnt and specialized in different research methodologies (focus groups, IDIs, spotlight groups, depth interviews, peer groups, and so on)
