Rita Filer

Shopify Developer & Conversion Rate Optimisation Specialist

Fiverr • Freelance

Jul 2024 - Present • 2 yrs 2 mos

I help eCommerce brands build, improve, and optimise Shopify stores that provide a professional shopping experience and are designed with conversions in mind. Through my freelance work on Fiverr, I’ve worked on Shopify projects ranging from new store setups and redesigns to theme customisation, product organisation, landing pages, and conversion-focused improvements. I focus on understanding each store’s goals, identifying areas that may affect the customer journey, and implementing practical improvements that make the store easier to navigate and more trustworthy. My core expertise includes Shopify store design and development, Shopify 2.0, theme customisation, responsive design, conversion rate optimisation (CRO), Shopify store audits, product page optimisation, landing page design, and eCommerce UX. I pay close attention to important details such as store structure, visual hierarchy, calls-to-action, product presentation, mobile responsiveness, navigation, and overall user experience. Whether a business is launching a new Shopify store, redesigning an existing one, or looking for ways to improve its conversion potential, I provide tailored solutions based on the store’s needs rather than relying on generic templates. My goal is to combine clean design, usability, and conversion-focused strategy to create Shopify stores that look professional, communicate value clearly, and give customers a smoother path from browsing to purchase.