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Ritika Pal
@ritikapal29
Brand and Advertising Copywriter
Inde
Anglais, Hindi, Bengali
À propos de moi
I’m a copywriter with 10 years of experience in brand communication, campaign messaging, digital content, and storytelling.
I specialise in creating clear, engaging copy tailored to different platforms and audiences. My services include campaign copywriting, social media content, blogs and long-form content, website and digital copy, scriptwriting, performance marketing copy (ads, landing pages), brand voice development, and messaging support.
I also work with clients on content direction and structure to ensure communication is consistent, effective, and aligned with business goals.
Compétences
Ritika Pal
hors ligne •
Voir mes services
Annonces publicitaires
I will write creative brand and advertising copy
Portfolio
Expérience professionnelle
Group Head Copy
Omni Agency • Temps plein
Oct 2024 - Present • 1 yr 10 mos
- Lead copy, content strategy, and narrative development across multiple brands. - Handle end-to-end copy responsibilities for FutureSkills Prime, IAGES, Aviva Life Insurance, Microsoft India, Air India Maharaja Club, ASK Asset & Wealth Management Group, and Vikram Solar. - Drive conceptualisation for digital, integrated, and long-form communication. - Oversee scripts, messaging frameworks, campaign lines, and clarity-driven content. - Collaborate with strategy, design, servicing, and leadership teams to ensure unified communication. - Mentor and guide three senior writers; ensure quality, consistency, and timely delivery. Key Achievements - Led the creative/copy team at NTC 2025 – Delhi edition. - Managed creative supervision for Microsoft leadership and government shoots across two cities. - Led copy and narrative development for Bharat Tex 2025, delivering multi-format communication including brand lines, key messaging, and event-wide narrative assets.
