
Robi-Ul Awal
Certified Google Ads Specialist, PPC, CRO and ROI Expert for Business Growth
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Google Ads Specialist | Local Service Lead Generation
Lead Generation for Contractors | Plumbing, HVAC, Roofing, Concrete, etc Leads | Local Businesses • Freelance
Apr 2025 - Present • 1 yr 4 mos
Managed and optimized Google Ads campaigns for local service businesses including HVAC, plumbing, roofing, electrical, and general contractors. Key Results: 1. Generated high-intent leads through Google Search campaigns 2. Improved call volume for service-based businesses 3. Reduced wasted ad spend through strict keyword and search term optimization What I handled: 1. Keyword research (high intent + local targeting) 2. Negative keyword filtering to eliminate irrelevant traffic 3. Call-focused ad campaign setup 4. Conversion tracking (calls & form submissions) 5. Ad copy writing for lead generation 6. Landing page optimization guidance 7. Bid strategy and budget control 8. Weekly performance monitoring & optimization 9. Focused on one thing: turning ad spend into real customer calls, not just clicks.