
Robyn M
Hospitality Graphic Designer inc Menus, Branding, Print Marketing
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Expérience professionnelle
Co-Founder / Brand & Marketing Lead
Self Employed • Temps plein
Nov 2015 - May 2025 • 9 yrs 6 mos
Co-founded and ran Herbivorous, a multi-site vegan food business operating across Manchester, Sheffield and York. I led the customer-facing and brand side of the business, including menu design, brand identity, social media graphics, promotional materials, customer communications, delivery platform management and day-to-day marketing. My role covered both creative and operational work: designing menus for restaurants, food halls, festivals and delivery platforms; creating launch flyers, posters, packaging and social graphics; managing menu updates, pricing changes, offers and seasonal specials; and keeping the brand consistent across print, digital, social and in-person customer touchpoints. I also worked closely with the kitchen and front-of-house teams, so I understand how menus need to function in real hospitality settings — clear for customers, practical for service, easy to update and suitable for busy environments. This experience now shapes my freelance design work for independent food and drink businesses.