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Rodrigo Pedrero
@rodrigo_pedrero
Consumer Insights and Market Research Specialist for SMBs
Mexique
Anglais, Espagnol
À propos de moi
I help Brands and e-commerce stores understand exactly why their consumers buy (or why they don't). With wide experience in consumers behavior, I transform complex market data into quick visual, and actionable insights to improve your sales and messaging. No fluff, just practical strategies for your business growth.
Compétences
Rodrigo Pedrero
hors ligne •
Temps de réponse moyen de 7 heures
Voir mes services
Recherche générale en ligne
I will do expert market research and target audience profiling for your business
Expérience professionnelle
Consumer Insights & Innovation Group Brand Manager
Colgate-Palmolive • Temps plein
Jul 2021 - Present • 5 yrs
Lead the regional consumer insights and innovation strategy for a multi-millon dollar portfolio in the consumer goods (FMCG) industry. Key responsibilities & Achievements: -Designed and executed comprehensive market resaerch methodologioes (qual & quant) to decode emerging consumer trends and behavioral shifts. -Translated complex data unto actionable commercial insights, directly influencing product positioning, portfolio architecture and brand innovation. -Developed deep target audience profiling to identify high-value market opprotunities and optimize brand communication strategies. -Monitored and analyzed competitive landscapes to migtigate risks and capitalize on underserved market niches.
