r
rog3na

Rogena B

@rog3na

Senior PR Communications

Albanie
Italien, Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I am a Senior PR & Communications professional with extensive experience in marketing, public relations and communication. My career includes senior roles at Kastrati Group, as well as over six years of specialized experience in business marketing and operations within the banking sector at BKT.... Plus d’infos

Compétences

r
rog3na
Rogena B
hors ligne • 

Voir mes services

Articles promotionnels
I will write professional press releases for your brand
De25 $US / projetPlus de détails

Expérience professionnelle

Kastrati_Albania

PR & Communications Manager

Kastrati Albania • Temps plein

Dec 2021 - Present • 4 yrs 10 mos

Leading PR, corporate communications, media relations, brand communication and CSR initiatives for one of Albania’s largest and most diversified business groups, operating across multiple industries and high-profile brands. My expertise includes: PR strategy & communications planning Press releases & media relations Corporate communications Brand positioning & messaging Crisis & reputation communications Content writing & editing Corporate profiles & presentations Executive communications CSR & ESG communications Social media & digital content Media planning & campaign coordination Event & launch communications

BKT

Senior Marketing Specialist

BKT • Temps plein

May 2015 - Dec 2021 • 6 yrs 7 mos

Marketing specialist with extensive experience in financial product marketing, including consumer loans, mortgages, credit cards, debit cards, deposits, current accounts, direct debits, and digital banking services. Managed end-to-end marketing campaigns, from strategy and product positioning to creative development, media execution, and customer communication. Collaborated closely with Product, Sales, Digital, CRM, and external agencies to support customer acquisition, engagement, and product growth. Experienced in developing campaign concepts, copy, promotional materials, digital content, customer communications, and integrated marketing strategies while translating complex financial products into clear and compelling messages.