Rogelio D

Email Front-end Developer.

RipeConcepts, Inc. • Temps plein

Sep 2024 - Present • 1 yr 8 mos

Develop and customize email templates that align with client branding and marketing goals, ensuring visually compelling and responsive designs that enhance user engagement. Optimize and refine the React application codebase to improve deployment efficiency and scalability, implementing best practices for maintainability and performance. Manage end-to-end client email campaigns using Braze, overseeing scheduling, deployment, and performance tracking with advanced segmentation, personalization, and automation. Deploy and integrate email templates and dynamic content blocks using a custom ReactJS application, leveraging the Braze API for seamless marketing automation. Research and recommend new email boilerplates by staying up-to-date with industry best practices, enhancing email code structure, accessibility, and design effectiveness.

Web Development Specialist 1 to 2

Straight Arrow Corporation • Temps plein

Mar 2021 - Sep 2024 • 3 yrs 6 mos

ollaborate with clients to create and customize email templates that align with their brand and marketing objectives by understanding their target audience, goals, and messaging, and incorporating visual and textual elements that enhance their email marketing campaigns. Provide recommendations and guidance to clients on effective email design principles and best practices by sharing industry benchmarks, analyzing performance metrics, and proposing A/B tests and optimizations that increase engagement, conversion, and retention rates. Manage client email campaigns by scheduling, sending, and tracking performance metrics using Eloqua, a marketing automation platform that allows for targeted segmentation, personalization, and automation of email communication. Design and develop responsive email templates that display correctly across various email clients and devices by using HTML, CSS, and media queries, and testing the templates thoroughly on popular email clients and devices to ensure their compatibility and accessibility.

Junior Web Developer

TheCamel.Co • Temps plein

Nov 2018 - Mar 2021 • 2 yrs 4 mos

Review and improve existing code by analyzing its performance, scalability, maintainability, and security, and refactoring it as necessary to enhance its quality and efficiency. Build custom widgets for clients by developing JavaScript, HTML, and CSS code, using APIs and third-party libraries, and following best practices and design patterns. Create widgets for TheCamel.Co by brainstorming innovative ideas, prototyping different designs, and testing them thoroughly on multiple devices and browsers. Provide recommendations and suggestions for enhancing requested custom widgets by researching industry trends, user behavior, and feedback from clients, and proposing new features, UI/UX improvements, and performance optimizations. Develop technical solutions tailored to individual clients' Duda platform websites by using JavaScript, HTML, CSS, and Duda's APIs and tools, and collaborating with project managers and designers to meet clients' requirements and deadlines. Work closely with senior web developers to manage statistical data using Google's DataStudio by setting up data sources, designing dashboards, creating reports, and analyzing metrics to identify trends, patterns, and opportunities for optimization. Collaborate with the team to forecast widget and technical solution sales by tracking sales data, analyzing market trends, and identifying potential customers and partners, and communicating recommendations and strategies to the sales and marketing departments. Integrate APIs into clients' websites to support technical solutions