
Ikhtiyer Kamal
Amazon Listing Images, Amazon A Plus Content, Amazon EBC Content
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Amazon Content & SEO Manager
Graphy • Freelance
Jan 2024 - Jun 2024 • 5 mos
Led end-to-end Amazon content strategy, design and search engine optimization across a large multi-brand health and wellness portfolio including Micro Ingredients, NatureBell and Deal Supplement. Leveraging over 6 years of industry experience, I owned the full lifecycle of listing assets—from conversion-driven visual design to backend keyword indexing—scaling catalog performance on a Top 10 Amazon US seller account. Key Responsibilities & Achievements: • Visual Asset & Conversion Design: Planned and directed comprehensive visual strategies, including high-converting Amazon A+ Content and Premium A+, interactive Brand Stories, custom Amazon Storefronts and listing image stacks infographics, feature graphics, and comparison charts that elevated brand authority and drove conversion rates (CVR). • Amazon SEO & Ranking Logic: Conducted advanced keyword research using Helium 10, Jungle Scout, Data Dive and Seller Central Brand Analytics (SQP) to build listing titles, bullet points, descriptions and backend search terms optimized for search relevancy and indexing. • A/B Testing & Optimization: Designed and executed structured A/B tests via Manage Your Experiments (MYE) on main images, listing copy and A+ modules to continuously optimize Click-Through Rate (CTR) and CVR. • Process Building & Compliance: Built standardized content SOPs, style guidelines and QA workflows to maintain catalog compliance particularly around health/supplement claim regulations across hundreds of ASINs. • Cross-Functional Leadership: Collaborated with design, advertising and brand teams to align visual content with organic and paid search strategies, while monitoring category trends and mitigating hijacker risks.