
Rozanne D
Operations Finance Systems Specialist
Compétences

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Portfolio
Expérience professionnelle
Finance & HR Manager
MedWave • Temps plein
Feb 2023 - Present • 3 yrs 3 mos
Manage finance, HR, and operational reporting functions, including payroll support, commission tracking, and cost monitoring. Design and maintain internal dashboards and Google Sheets systems to track sales performance, leases, rentals, and cash flow. Implement structured workflows using Google Forms to streamline client requests, returns, and marketing-material orders. Support daily operations by improving processes, maintaining accurate records, and ensuring clear visibility of financial and operational data.
Director of Marketing
StemWave • Temps plein
Jan 2021 - Jan 2023 • 2 yrs
Led paid and organic marketing strategy across multiple acquisition channels, managing advertising performance, budgets, lead generation, and customer acquisition cost (CAC). Monitored campaign performance daily and implemented data-driven optimizations to improve conversion rates and marketing ROI. Produced weekly and monthly performance reports to guide planning and forecasting. Oversaw the creation of digital marketing assets, including ad creatives, video content, copywriting, and landing page optimization to support lead generation and brand growth.
Marketing Manager
Atlas Digital • Temps plein
Dec 2018 - Dec 2020 • 2 yrs
Managed digital marketing campaigns across paid and organic acquisition channels, including funnel design, lead magnet development, and content creation (eBooks, brochures, and marketing collateral). Tracked campaign performance, ad spend, leads, and customer acquisition cost (CAC) to ensure alignment with departmental OKRs. Produced weekly performance reports and analyzed growth trends to support marketing strategy and planning. Developed and optimized landing pages, ad creatives, video content, and copy to improve lead generation and conversion rates.