RubbyMubby

Klaviyo Email Marketing Strategist & Revenue Growth Specialist

Bobbe Active • Freelance

Feb 2023 - Sep 2024 • 1 yr 7 mos

Partnered with an electronics retailer experiencing declining email performance and poor campaign attribution tracking. The company faced issues with inconsistent branding, unoptimized flows, and limited analytics usage. I rebuilt their Klaviyo account structure, implemented revenue tracking dashboards, and launched segmented promotional campaigns aligned with buying intent. I introduced advanced personalization using predictive analytics and dynamic content blocks to recommend relevant products. Through structured campaign planning and automation improvements, email marketing became a consistent revenue driver and supported product launch success. Search Tags: email revenue strategy, Klaviyo analytics, ecommerce personalization, automation marketing, email campaign strategy

Klaviyo CRM & Email Marketing Consultant

ABLRECORP • Freelance

Feb 2022 - Jul 2023 • 1 yr 5 mos

Hired as a consultant to address customer churn and low subscription renewals. The business lacked customer journey mapping and did not utilize Klaviyo’s automation capabilities effectively. I analyzed customer behavior data to identify churn patterns and created retention-focused automation including replenishment reminders, subscription renewal emails, educational content sequences, and loyalty campaigns. I also introduced advanced segmentation to deliver personalized messaging based on pet type and purchase frequency. These improvements strengthened customer relationships and increased recurring revenue while improving overall engagement metrics. subscription marketing, customer retention strategy, Klaviyo CRM, automated email sequences, retention campaigns

Klaviyo Email Automation & Conversion Optimization Expert

Yomi Digital Agency • Freelance

Feb 2022 - May 2023 • 1 yr 3 mos

The company struggled with high traffic but low conversion from email subscribers due to weak messaging and lack of automation workflows. I conducted a full funnel audit and discovered gaps between acquisition and retention strategies. I implemented conversion-focused email flows, redesigned templates for mobile responsiveness, and integrated Klaviyo with Shopify for real-time customer tracking. I built personalized product recommendation campaigns and optimized timing based on engagement analytics. As a result, abandoned checkout recovery performance improved and email became a primary revenue channel rather than a secondary marketing effort. Klaviyo Shopify integration, conversion optimization, email funnels, automated campaigns, ecommerce automation