Saifullah

SEO & Growth Strategist

Caspi Marketing Agency • Freelance

Aug 2025 - Present • 9 mos

As an SEO & Growth Strategist at Caspi Marketing Agency, I led high-impact SEO and digital growth campaigns for home service and local businesses across the U.S. My focus was on building scalable systems that drive organic traffic, qualified leads, and measurable revenue growth. I developed comprehensive SEO strategies including advanced keyword research, competitor analysis, technical SEO audits, on-page optimization, content strategy, and authority link building. A major part of my role involved Local SEO execution—optimizing Google Business Profiles, improving map pack rankings, managing citations, and enhancing location-based landing pages. I collaborated closely with web developers and CRM specialists to ensure proper tracking, conversion optimization, and lead flow automation. Using tools like Google Analytics, Search Console, Ahrefs, and SEMrush, I monitored KPIs and continuously refined strategies to maximize ROI. My work at Caspi Marketing Agency focused on delivering sustainable ranking growth, stronger online visibility, and predictable lead generation systems for service-based businesses.

SEO & Digital Marketing Specialist

Auto Bahn Auto • Freelance

May 2025 - Present • 1 yr

As an SEO & Digital Marketing Specialist at Auto Bahn Auto, I was responsible for improving the company’s online visibility, local search presence, and customer acquisition strategy. I developed and implemented targeted SEO campaigns to increase organic traffic and generate qualified leads for automotive services. My role included conducting keyword research focused on auto repair and local automotive search terms, optimizing service pages, improving on-page SEO elements, and enhancing website structure for better indexing and user experience. I also managed Google Business Profile optimization, local citations, and map ranking strategies to strengthen local search performance. In addition, I handled technical SEO audits, competitor analysis, backlink development, and content optimization to improve search rankings. Performance tracking through Google Analytics and Search Console helped refine strategies and drive measurable growth in online inquiries and bookings. Through data-driven SEO execution, I contributed to increased website traffic, improved local rankings, and stronger brand visibility in the automotive market.

Local SEO

Appliance Doctor Pro • Freelance

Mar 2025 - Present • 1 yr 2 mos

As an SEO & Digital Marketing Manager at Appliance Doctor Pro, I was responsible for building and executing a comprehensive local SEO strategy to increase online visibility, generate service calls, and dominate competitive appliance repair markets. I developed geo-targeted SEO campaigns focused on ranking service pages for multiple cities and appliance categories, including washer repair, dryer repair, refrigerator repair, oven repair, and dishwasher repair. My role included advanced keyword research, competitor analysis, on-page optimization, internal linking structure, schema implementation, and technical SEO audits. A strong emphasis was placed on Local SEO, where I optimized Google Business Profiles, managed citations, improved map pack rankings, and created location-based landing pages to capture local search traffic. Using Google Analytics, Google Search Console, and SEO tools like Ahrefs and SEMrush, I tracked performance metrics and continuously refined strategies to increase organic traffic, improve rankings, and generate consistent inbound leads for the business.