Malik Dilbaz

Social media marketing expert

Shan and Toad • Freelance

Mar 2021 - Present • 5 yrs 3 mos

Managed paid social campaigns for Shan and Toad with a total ad spend of over $10,000, generating 2500+ sales while maintaining a 10+ ROAS. The main goal was to scale profitable purchases while keeping customer acquisition costs low and improving overall conversion performance. I implemented a full-funnel Facebook ads strategy, including lookalike audiences based on past purchasers and high-intent retargeting campaigns for abandoned carts, website visitors, and engaged users. Creative testing and audience optimization played a key role in scaling results efficiently. One of the main challenges was maintaining profitability while increasing ad spend. To overcome this, I continuously tested new creatives, optimized campaign structures, refined targeting, and scaled winning audiences gradually to avoid performance drops. The campaigns delivered strong and consistent results, helping the brand grow revenue profitably while achieving a sustainable return on ad spend.