I will setup facebook pixel conversion API, server side tracking, fix meta pixel

Since the iOS 14/14.5 update and the rise of ad-blockers, browser-based tracking (Pixel) is losing up to 30–50% of data. CAPI sends data directly from your server to Facebook, ensuring accurate tracking, better optimization, and lower cost per action (CPA).

When you use both the Browser Pixel and Server-side CAPI, Facebook might receive the same event twice (e.g., two Purchases for one sale). I set up Event ID deduplication so Facebook counts each action only once, keeping your data clean and accurate.

Yes! I specialize in tracking for Shopify, WooCommerce, WordPress, Wix, and ClickFunnels. I will configure the dataLayer to ensure all eCommerce events like ViewContent, AddToCart, BeginCheckout, and Purchase are tracked with correct dynamic values (currency, price, etc.).

To begin, I will typically need: Access to your Google Tag Manager (GTM) & GA4 account. Access to your Facebook Business Manager. Admin access to your Website Backend (Shopify, WordPress, etc.). Access to your Stape.io or Google Cloud (for Server-side tracking).

Event Match Quality (EMQ) indicates how well the data sent from your server matches a Facebook user profile. I send additional parameters (like email, phone, city) to increase your EMQ score, which significantly improves your retargeting and Lookalike Audience performance.