Quad

Shopify & Klaviyo Marketing Specialist

Klaviyo • Freelance

Jan 2024 - Present • 2 yrs 7 mos

Optimized Shopify stores for maximum conversions, seamless navigation, and enhanced user experience, driving higher sales and customer engagement. Created and implemented high-converting Klaviyo email campaigns, including welcome series, cart & browse abandonment flows, post-purchase automation, and loyalty sequences. Executed targeted e-commerce promotional campaigns to boost website traffic, revenue, and customer retention, including seasonal promotions, product launches, and upsell strategies. Analyzed customer behavior and campaign performance to fine-tune marketing strategies, achieving up to 35% increase in sales within 30 days. Provided expert guidance on lifecycle marketing, retention, and upsell optimization, transforming one-time visitors into loyal, repeat customers.

Social Media Manager & Ads Specialist

Facebook • Freelance

Jan 2024 - Present • 2 yrs 7 mos

Managed and grew social media accounts on Facebook, Instagram, and TikTok, increasing brand visibility, engagement, and follower growth. Created and executed high-converting paid ad campaigns targeting the right audience, including Facebook Ads, Instagram Ads, and TikTok Ads, driving traffic and sales. Developed content strategies, posting schedules, and creative campaigns that resonate with target audiences and boost engagement. Analyzed ad performance and social metrics to optimize campaigns, reduce ad spend waste, and increase ROI. Implemented retargeting and audience segmentation strategies to convert visitors into loyal customers. Provided clients with actionable reports and insights, improving brand strategy and campaign effectiveness.