
Alfie Grant
Lead Generation Architect Meta And Google Ads Full Funnel Automation via GHL
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Senior Lead Generation Strategist & Systems Architect
Upwork • Freelance
Mar 2019 - Present • 7 yrs 2 mos
As a dedicated Lead Generation specialist on Upwork, I have engineered and managed end to end marketing infrastructures for international clients across high ticket industries. My focus is on moving beyond simple ad management to creating automated ecosystems that guarantee lead quality and consistent follow up. Key Achievements & Responsibilities: Full Funnel Engineering: Designed and deployed comprehensive lead generation funnels combining Meta Ads and Google Search Ads to capture high intent prospects. GHL Automation Mastery: Built complex GoHighLevel (GHL) workflows, including automated SMS/Email nurturing sequences, AI driven appointment booking, and CRM pipeline management. Strategic Scaling: Managed diverse ad budgets for multiple clients, consistently optimizing for a Cost Per Acquisition (CPA) that allows for sustainable scaling and high ROI. Multi Platform Integration: Synchronized lead flow across various platforms using Zapier and GHL to ensure 100% data accuracy and zero lead leakage. Client Consultation: Provided technical blueprints and performance audits for businesses, helping them transition from manual lead handling to fully automated sales machines.