ZAMAN

fiverr ads & web growth specialist

Fiverr • Freelance

May 2025 - Present • 1 yr 4 mos

Google Ads Audit & Optimization Specialist with strong experience in improving ad performance, reducing wasted spend, and increasing qualified leads through data-driven optimization strategies. I help businesses uncover hidden issues inside their Google Ads accounts and turn underperforming campaigns into profitable lead generation systems. I specialize in Google Ads Audit, Campaign Optimization, and Conversion Tracking across Search, Display, Performance Max, Shopping, and Remarketing campaigns. My focus is on maximizing ROI, improving Quality Score, lowering cost per conversion, and increasing overall campaign efficiency through structured optimization. My audit process includes a full breakdown of campaign structure, keyword targeting, search terms, ad copy performance, bidding strategies, audience segmentation, conversion tracking setup, landing page performance, Quality Score issues, and competitor analysis. I identify wasted ad spend, irrelevant traffic, weak keywords, tracking errors, and missed opportunities that limit growth. In optimization, I improve campaigns through deep keyword research, negative keyword filtering, bid strategy adjustments, audience refinement, ad copy testing (A/B testing), device and location optimization, and performance-based scaling. I also set up accurate tracking using GA4 and Google Tag Manager to ensure every conversion is measured correctly and decisions are data-driven. I work with local businesses, service providers, eCommerce stores, real estate, healthcare, construction, and professional industries. My goal is to improve lead quality, reduce cost per lead, and scale profitable campaigns with consistent performance improvements. Along with Google Ads, I understand landing page and website conversion optimization, ensuring ads lead to high-performing pages that convert visitors into customers. I focus on building a complete system where ads, tracking, and landing pages work together for maximum results.