Samantha B

Founder

West Coast Digital New Zealand

Jun 2020 - Present • 5 yrs 11 mos

We offer digital marketing services that help your business to thrive in the online space.

Trustee

West Coast Technology Education Trust

Jun 2023 - Jul 2024 • 1 yr 1 mo

I am a newly appointed trustee for West Coast Technology Eduction Trust. The West Coast Technology Education Trust was established to create a community based creative learning environment, to promote and encourage opportunities to extend the availability, use and benefit of the Internet and it’s associated technologies and applications in New Zealand.

Marketing Manager

Tourism West Coast

Mar 2018 - Jun 2020 • 2 yrs 3 mos

Tourism West Coast specialises in promoting the West Coast of New Zealand to the nation and the world. We know what makes the West Coast so unique and spectacular as a visitor destination and as a conference, meeting and incentives destination. RESPONSIBILITIES INCLUDE: - Arrange and host familiarization tours. - Liaise with operators and the travel industry regarding media opportunities. - Distribute media releases. - Coordination and attendance at selected trade events. - Liaise with operators to ensure they are trade ready and using RTO services. - Update and maintain TWC website. - Update and maintain social media channels. - Compile website and social media reports. - Draft and roll out web and social media strategy for TWC. - Distribute online newsletters. - Assist in facilitation of regional marketing plan and coordination of supporting material for all marketing, promotions and special projects of the organization. ACHIEVEMENTS • Increase in pageviews from 370,349 to 555,080 over two years (50%). • Increase in users from 131,764 to 232,470 over two years (76%). • Facebook increased from 8,304 to 67,863 page likes over two years (717%). • Instagram increased from 5,442 to 15,800 followers over two years (190%). • Weibo increased from 132 to 5,000 followers over two years (3,687%).