Eric M

Digital Project Manager

STAXO Group

Jun 2022 - Present • 4 yrs

Managing clients web design and development projects. In-house Google ads Manager. • Managing website designers, developers, and content writers to complete client projects • Google ads PPC campaigns creation and management for agency and clients • SEO and digital marketing advice for in-house teams and clients • Liaising with sales team to track leads to CRM and CallRail • Delivering client workshops and training via Teams

Digital Marketing Consultant

Digiad Agency

May 2021 - Present • 5 yrs 1 mo

Digital Marketing Manager

Workever

Nov 2019 - Apr 2021 • 1 yr 5 mos

SAAS marketing for the Field Service Management Software. Reporting to the CEO founder main achievements include: • Setup Google Services afresh: Tag Manager, Analytics goals, Google ads conversion tracking. • Setup and manage Google ads for search and display re-marketing. • Setup Facebook ads targeted campaigns to tradespeople – plumbers, electricians, roofers, cleaners etc and re-marketing. • SEO strategy, website restructure, on-page updating and hiring link building outreach freelancers team. • Blogging content strategy - hiring writers, updating blog on workever.com/blog/ (achieved huge traffic from people searching which tradespeople can work during lockdown). • CRO and A/B testing with Google Optimise. • Oversee website migration from workforce.fm to workever.com.