Samuel F

E-Commerce Strategy & Store Operations

Shopify • Freelance

Jan 2022 - Mar 2024 • 2 yrs 2 mos

I spent this period working hands-on with merchants to bridge the gap between "having a store" and "making a profit." My focus wasn't just on the technical setup, but on the logistics of dropshipping vetting suppliers, managing shipping expectations, and cleaning up product pages to build real trust. I learned that most stores fail because they look like a catalog rather than a brand. I spent my time helping owners simplify their navigation and optimize their mobile experience, which is where 80% of dropshipping sales actually happen. This role gave me the "blueprint" for what a winning store looks like in a competitive market.

Technical Seo for Growth

Wix • Freelance

Jun 2020 - Dec 2021 • 1 yr 6 mos

In this role, I focused on the "invisible" side of web success: Technical SEO. I worked with a wide range of service-based businesses that were frustrated because their sites weren't showing up on Google. I didn't just focus on keywords; I went deep into site speed, mobile responsiveness, and fixing indexation errors that were holding them back. It was a lot of auditing and troubleshooting, but it taught me exactly how search engine crawlers prioritize content. My goal was always the same: turn a quiet website into a lead generation tool by making it technically perfect for both Google and the end-user.