Sandra W

Senior Experience and Loyalty Marketer

Menzis

Aug 2018 - Present • 7 yrs 9 mos

I translate customer behavior and insights into clear positioning, high-converting customer journeys, and scalable growth strategies. • Turn customer needs, pain points, and feedback into strategic positioning and messaging that drives engagement and conversions • Analyze customer behavior and market dynamics to identify high-impact growth and optimization opportunities • Design and optimize end-to-end customer journeys that improve conversion, retention, and overall customer lifetime value • Develop clear, actionable strategies and frameworks that teams can directly implement across marketing and product • Bridge the gap between data, customer psychology, and execution to create aligned, high-performing systems

Performance Marketing Strategist

Google

Aug 2014 - Aug 2020 • 6 yrs

I specialized in turning data, customer behavior, and campaign insights into scalable growth strategies and high-performing marketing systems. • Developed and optimized digital marketing strategies across search, social, and display channels • Translated campaign data and customer behavior into actionable insights to improve conversions, engagement, and ROI • Managed and optimized paid campaigns (SEA & paid social) with a strong focus on performance and efficiency • Identified growth opportunities across the full customer journey — from acquisition to conversion • Improved website performance and messaging based on data-driven insights and user behavior • Collaborated with external teams and managed media budgets to maximize impact and return