sankalp gaur

Senior PPC Specialist | Google Ads & Microsoft Ads

WebSolution365 • Temps plein

Mar 2018 - Apr 2021 • 3 yrs 1 mo

WebSolution 365 Managed and optimized Google Ads and Microsoft (Bing) Ads campaigns for multiple clients across local services, e-commerce, and B2B industries Planned and executed Search, Display, Shopping, and remarketing campaigns focused on lead generation and sales growth Conducted in-depth keyword research, competitor analysis, and ad copy optimization to improve CTR and Quality Score Implemented and managed conversion tracking using Google Analytics (GA4) and Google Tag Manager Monitored budgets, bidding strategies, and performance to reduce CPA and improve ROAS Prepared performance reports and provided actionable insights to clients and internal teams Collaborated with design and development teams to improve landing page conversion rates

PPC Specialist | Google & Microsoft Ads

Viewtech It Services • Temps plein

May 2015 - Feb 2018 • 2 yrs 9 mos

I was a Google Ads & Microsoft (Bing) Ads Expert hands-on managing and optimizing paid advertising campaigns for local businesses, e-commerce brands, and B2B companies. I specialized in creating data-driven PPC strategies that generated high-quality leads, increased sales, and maximized return on ad spend. My role included complete campaign management — from account setup and keyword research to ad creation, bid strategy, and continuous optimization. I worked extensively with Google Search, Display, Shopping, and YouTube Ads, as well as Microsoft Ads. I implemented accurate conversion tracking using GA4 and Google Tag Manager to ensure all optimization decisions were based on real performance data. I regularly audited existing accounts to identify wasted ad spend, improve quality scores, reduce CPA, and scale profitable campaigns. I collaborated closely with clients to understand business goals, target audiences, and budgets while delivering transparent reporting and measurable results. My focus was not just on driving traffic, but on delivering profitable business growth through smart bidding, compelling ad copy, and ongoing performance improvements. I