
Amutha B
Pardot developer
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Freelancer
OwnerPoint • Temps plein
Feb 2022 - Feb 2026 • 4 yrs
Marketing Automation Specialist | Pardot / Salesforce Marketing | 3 Years • Developed and managed Salesforce campaigns and dashboards aligned with diverse business objectives • Created and customized email templates based on client specifications, ensuring brand consistency • Built and optimized landing pages using WordPress to support digital marketing campaigns • Managed dynamic and static lists for precise audience segmentation and campaign targeting • Configured custom redirects to streamline campaign workflows and improve conversion tracking • Implemented automation rules, dynamic content, and Engagement Studio programs for personalized customer journeys • Handled prospect lifecycle management, form creation, and scheduled email deployments