Sara

Founder and Principal Consultant

Marketing Agency Services to Power Your Brand Forward • Indépendant

Oct 2025 - Present • 10 mos

I recently founded White Cloud Communications, a strategic sales, marketing, and communications consultancy. I specialise in business strategy, brand positioning, go-to-market planning, content creation and storytelling, research, digital marketing, and project management. I collaborate with businesses to elevate their market presence through tailored strategies that drive differentiation, audience connection, and measurable growth. Key achievements include securing three marketing and brand strategy contracts within the first two months of launch, where I delivered two comprehensive brand strategies and a social media and search engine optimisation recommendation plan, as well providing short-term strategic consultancy to multiple medium to large businesses across diverse industries.

General Manager Marketing and e-Commerce Sales

Haier Appliances • Temps plein

Jan 2023 - Aug 2025 • 2 yrs 7 mos

Integral member of the Senior Leadership Team, contributing to strategic business planning while directly managing a team of six and overseeing end-to-end marketing across both B2C audiences and B2B partners, including Retailers and Specifiers, Designers, and Architects. I led the marketing strategy, planning, and implementation for Fisher & Paykel, Haier appliances, and DCS outdoor cooking solutions in New Zealand, and developed e-commerce initiatives to accelerate online sales growth and enhance digital customer engagement. Key achievements include launching Fisher & Paykel’s direct-to-consumer channel with a multi-million dollar first-year forecast, enhancing trade partner collaboration through streamlined account management and co-marketing initiatives, and improving SDA engagement with refined sales cycles, regional account planning, and clearer performance targets. I also led a cross-functional project to implement a new file management and Microsoft Teams structure, increasing efficiency and collaboration.

Group Head of Digital and Customer Experience

Volkswagen • Temps plein

Jul 2020 - Jan 2023 • 2 yrs 6 mos

Led the Digital and Customer Experience team, operating as an in-house agency for seven brands — Audi, Porsche, Volkswagen, Volkswagen Commercial, ŠKODA, SEAT, and CUPRA — while also serving as deputy to the General Manager. Managing a team of thirteen, I oversaw marketing automation and CRM, digital performance, SEO, websites, paid media, community engagement, events, and marketing operations. Key achievements include establishing an internal agency model, delivering a Customer Journey programme to improve experience and lead generation, and driving a search optimisation project recognised by Google as the country’s best-performing automotive initiative. Launched new dealer websites for ŠKODA and Porsche, a Volkswagen chatbot, upgraded CRM and customer lifecycle programmes (CTR 25% vs. industry average 14.8%), strengthened brand social strategies, and introduced e-commerce for three brands — contributing to a 77% increase in leads between 2019 and 2020.