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Sasha M
@sashamac82
CMO Global GTM Leader
États-Unis
À propos de moi
I am a CMO and Global GTM leader with over 20 years of experience transforming marketing functions into predictable, revenue-generating engines. I specialize in data-driven growth strategies, advanced ABM, and scaling B2B technology brands to establish market category dominance.
Compétences
Sasha M
hors ligne •
Voir mes services
Stratégie ABM
I will build an ai leveraged GTM growth stack and automated outbound engine
Expérience professionnelle
Cognizant
Temps plein • 5 yrs 9 mos
CMO, Head of Marketing, Retail, Consumer Goods, Travel & Hospitality Business Unit
May 2023 - May 2025 • 2 yrs
Led marketing strategy and execution for a $2.9B business unit, managing a team of 20+. Responsible for P&L, brand recognition, and revenue growth across multiple verticals. Developed the organization's first data-driven program to measure traffic across channels and integrated touchpoints for intelligent lead nurturing, resulting in a 225% increase in digital lead engagement.
Senior Director, Global Go-to-Market (GTM) Strategy & Execution
Jun 2020 - May 2023 • 2 yrs 11 mos
Led account-based marketing (ABM) campaigns across 1:1, 1:few, and 1:many models, contributing to multi-million dollar deals ranging from $50M to $180M. Facilitated and enabled teams across North America and EMEA by providing guidance and adaptive workflows to scale Field Marketing efforts. ABM programs were featured at Board of Directors and Analyst meetings.
Director, Marketing Campaigns - Field Marketing Center of Excellence
Aug 2019 - Jun 2020 • 10 mos
Developed data-driven integrated marketing strategies aligned to GTM priorities to maximize awareness and build pipeline. Partnered with senior leaders and sales teams to drive campaign execution across the marketing funnel. Led ABM workshops, developed account-based messaging, and designed multi-channel integrated campaigns to increase market share.
