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Vil G
@schmel008
Director of Product Monetisation
Émirats Arabes Unis
Anglais
À propos de moi
I am the Director of Product & Monetisation at Alibaba (AliExpress CIS), where I design platform pricing and advertising products. I align revenue and GMV strategy with customer value while leading cross-functional teams. I am currently strengthening my leadership through the MIT Professional Education CPO programme.
Compétences
Vil G
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Stratégie commerciale et innovation
I will be your fractional strategy advisor for pricing, product and ai
Stratégie en IA
I will build your ai strategy and automation roadmap
Expérience professionnelle
CPO
Alibaba Group Holding • Temps plein
Feb 2020 - Feb 2026 • 6 yrs
Product leader with 10+ years driving monetization, ML-based pricing, and growth at top-tier marketplaces (AliExpress/Alibaba, Avito, VK). At AliExpress I own full P&L across 4 product verticals with a 140+ person org, serving 30M+ MAU across 6 CIS markets. I specialize in turning ML/AI and rigorous experimentation into double-digit revenue and margin growth (20+ concurrent A/B tests, standardized kill/scale governance). Selected results: - ML pricing engine (dynamic markup): +24.7% vs quarterly revenue plan. Charm pricing: +6.7% GMV, +4.1% revenue. - AI-generated ad creatives for P4P: +20.4% ad revenue, +2.85 pp margin. Ad CTR optimized 5% to 11% via Multi-Armed Bandits. - Homepage personalization (MAB + recommendation engine): +10.8% GMV efficiency per 1,000 exposures. - Promo economics via RFM-based subsidy segmentation: subsidy ROI improved from 6.7 to 10.8. - GenAI in ops (open-source + Alibaba Qwen LLM): campaign launch cycle cut from 48h to 6h, OPEX -15%. I work best on monetization strategy, pricing systems, marketplace growth, and applied AI/ML for revenue.
