
Selena
Hi I'm Selena, Your Email and Newsletter Growth Partner
Compétences

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Portfolio
Expérience professionnelle
Ghost Newsletter Creation & Branding
LinkedIn • Freelance
Jun 2026 - Present • 1 mo
Was contacted by a growing media brand to help create and brand their Ghost newsletter from scratch. They had an idea for a newsletter but no clear structure, branding, or system to attract and retain subscribers. My role was to set up their Ghost newsletter, define the branding, and create a simple system that would turn readers into loyal subscribers. I designed the newsletter identity, set up the Ghost publication, created a clean layout, and structured the content flow so each issue felt consistent and engaging. Within a few days, they launched successfully, built a steady flow of subscribers, improved open rates, and established a strong and recognizable newsletter brand.
Ghost Blog Website Creation
Upwork • Freelance
May 2026 - Present • 2 mos
They had no proper blog to share updates, product stories, or connect better with their audience. Their website felt plain and lacked content. They hired me to create a simple and easy to manage blog using Ghost. I designed and built a Ghost blog, set up categories, created a clean layout, and made it easy for their team to publish content without stress. I delivered a fast and modern blog that helped them start publishing content consistently, improved customer engagement, increased time spent on their website, and gave them a better way to communicate with their audience.
Migrate Wordpress Blogs To Ghost
Silver Fox Tools • Freelance
Jun 2026 - Jun 2026 • 0 mos
Was contracted by a content driven brand to migrate their existing WordPress blog to Ghost for better performance and newsletter integration. They had a large blog on WordPress but struggled with slow speed, plugin issues, and a poor writing experience. My role was to handle the full migration to Ghost without losing content, structure, or SEO value. I moved all blog posts and pages, cleaned up formatting, rebuilt the site structure in Ghost, and ensured everything was optimized and easy to manage going forward. Within a few months, they saw faster load times, a smoother publishing process, improved reader experience, and better integration with their email newsletter.