Venessa L

Looka Website Redesign

Four Seasons Total Landscaping • Freelance

Oct 2025 - Dec 2025 • 2 mos

- Led the redesign and modernization of the company’s website using the Looka platform to improve brand presentation and user experience. - Developed a clean, responsive, and mobile-friendly website layout aligned with the company’s landscaping services and business goals. - Customized website sections including homepage, service pages, contact forms, and gallery pages to enhance customer engagement. -Improved website navigation, visual consistency, and overall functionality for better customer interaction and conversion. - Optimized website content, images, and branding elements to create a professional online presence. - Integrated SEO-friendly structure and performance enhancements to support online visibility and lead generation. - Collaborated with the client to implement feedback, revisions, and final deployment of the redesigned website. - Ensured the website was fully responsive across desktop, tablet, and mobile devices. - Conducted a full website audit to identify outdated design elements, usability issues, and opportunities for improvement. - Designed visually appealing landing pages focused on increasing customer inquiries and service bookings. - Enhanced the company’s digital branding by implementing consistent typography, colors, and professional visual assets. - Structured website content to clearly communicate landscaping services, company values, and customer benefits. - Created engaging call-to-action sections to improve visitor conversion and lead capture. Optimized page loading speed and overall website performance for a smoother browsing experience. - Integrated social media links, contact forms, and business information to improve customer accessibility. - Managed website updates, testing, troubleshooting, and quality assurance before project launch. - Applied modern UI/UX design principles to improve customer navigation and engagement across all pages.

Campaign Setup

THE LOVE CORNER • Freelance

Nov 2025 - Nov 2025 • 0 mos

- Planned, created, and managed digital marketing campaign setups for brand awareness, lead generation, and customer engagement. - Configured campaign workflows, audience targeting, automation, and tracking systems to improve campaign performance. - Developed landing pages, email sequences, and promotional content aligned with campaign goals and brand identity. - Monitored campaign analytics and optimized strategies based on performance metrics, conversion rates, and audience behavior. - Coordinated with design and marketing teams to ensure timely campaign launches and consistent messaging across platforms. - Managed CRM integrations, automation tools, and customer segmentation for personalized marketing experiences. - Conducted testing and troubleshooting to ensure campaigns functioned effectively across multiple channels. - Delivered regular reports and insights to improve marketing efficiency and overall campaign success. - Maintained campaign databases, subscriber lists, and customer records to ensure accurate targeting and communication. - Collaborated with creative, sales, and marketing teams to align campaigns with business objectives and branding standards. - Resolved technical setup issues related to campaign automation, tracking pixels, integrations, and email deliverability. - Managed social media and digital advertising campaign setups, including audience targeting and performance monitoring. - Assisted in developing marketing strategies that improved customer reach, engagement, and lead conversion rates. - Ensured campaigns complied with platform policies, branding guidelines, and marketing best practices. - Prepared detailed campaign performance reports and presented actionable recommendations for future improvements.