Shanaya

Marketing Coordinator

Frye Properties • Temps plein

Mar 2022 - Present • 4 yrs 4 mos

As a Marketing Coordinator, I’m a brand strategist and visual identity designer specializing in building cohesive, recognizable brands that feel intentional at every touchpoint, from logos and brand guidelines to websites, digital content, and automated lead experiences. I currently manage 25 corporate and subsidiary brands, developing brand systems that align visual identity, messaging, and online presence. My branding communicates clearly, consistently, and professionally across platforms. I update and design websites that are extensions of my brands. I’ve designed 20+ brand-driven websites, integrating SEO, SaaS tools, and AI-powered chat and call systems to create branded digital experiences that increase credibility, engagement, and trust; resulting in a 40% increase in online inquiries and 20% growth in SEO visibility. From logos and brand guidelines to websites, AI automation, and content, I help businesses establish a strong, memorable brand presence that converts attention into action.

Assistant Director of Fashion Production and Marketing

Plitzs Fashion Marketing • Temps plein

Sep 2020 - Sep 2021 • 1 yr

My role focused on individual brand identity development, helping creatives establish a distinct visual style, public presence, and market positioning through strategic content creation, digital marketing, and audience engagement. Each campaign was tailored to reflect a fashion designer’s or model’s unique aesthetic, voice, and career goals, ensuring their brand stood out in a competitive industry. I led the branding and promotion of fashion shows, industry events, and public appearances (including New York Fashion Week), crafting cohesive visual and messaging strategies across social media, press releases, and media outreach. These efforts strengthened brand credibility, increased exposure, and supported long-term career growth for talent. I managed interdepartmental teams of upwards of 70 people, coordinating photographers, stylists, designers, marketing staff, public relations, and production teams to execute brand-aligned deliverables. I ran project meetings and presented progress updates directly to the CEO to ensure each personal brand remained consistent and strategically positioned. Additionally, I launched branded e-commerce stores through Shopify, Merch by Amazon, and TeeSpring, extending their personal brands into merchandise and digital retail while maintaining consistency in visuals, messaging, and customer experience.