Sharmin Akter

Backlinks Builder and Web ranking Specialist

Manhattan Home Design • Freelance

Sep 2023 - Dec 2024 • 1 yr 3 mos

As a freelance Backlink Builder and Web Ranking Specialist for Manhattan Home Design, I was responsible for increasing the organic authority of a high-end online furniture catalog. My role centered on securing high-quality, relevant placements that signaled trust to search engines and funneled affluent traffic to specific mid-century modern product categories. Authority Building and Ranking Strategy: I executed a targeted outreach strategy that focused on connecting with interior design influencers, architectural blogs, and home decor publications. By leveraging the brand’s unique product imagery and design expertise, I earned editorial backlinks and guest post opportunities that boosted the domain authority of the site. I also utilized "broken link building" and "skyscraper" techniques to replace outdated furniture resources with Manhattan Home Design’s superior content. On the technical side, I monitored keyword rankings for competitive terms like "modern lounge chairs" and "luxury sofas," adjusting our backlink distribution to support pages that were on the verge of breaking into the top three search results. I performed regular backlink audits to ensure a clean profile, disavowing low-quality or spammy links that could trigger search engine penalties. This dual focus on aggressive acquisition and profile maintenance led to a steady increase in the store’s share of voice in the luxury furniture market. My experience with Manhattan Home Design required a keen eye for aesthetic alignment, ensuring that every backlink source shared the same high-standard visual appeal as the furniture itself. This strategic link-earning approach translated into higher search visibility and a measurable rise in referral-driven sales.

Local Citations Expert

California Pest Management • Freelance

Jul 2022 - Sep 2023 • 1 yr 2 mos

California Pest Management | California, USA Working as a freelance Local SEO Specialist for California Pest Management, I focused on dominating the hyper-local search landscape to connect the company with residential and commercial clients in need of immediate service. My primary objective was to ensure that when a pest emergency occurred, California Pest Management was the first name appearing in the Map Pack and local search results. Strategic Execution and Results: I performed exhaustive local keyword research tailored to specific California service areas, identifying high-intent search terms for various pest types. By optimizing the Google Business Profile with localized updates, high-quality imagery, and a proactive review management strategy, I significantly increased the company's visibility in local map searches. I also overhauled the website’s local landing pages, ensuring that location-specific content and schema markup were perfectly aligned to signal relevance to search engines. Beyond technical adjustments, I managed local citation building and cleaned up inconsistent NAP (Name, Address, Phone Number) data across the web to solidify the brand's authority. This comprehensive approach led to a measurable uptick in click-to-call volume and online service inquiries from key target neighborhoods. My tenure as a freelancer for California Pest Management required a deep understanding of the seasonal nature of the pest control industry. I maintained a highly adaptive strategy, pivoting content and ad focus to match the specific pest pressures of the California climate, ensuring the brand remained relevant and accessible year-round.

SEO Project Manager

Seo Hilfe Hamburg • Freelance

Oct 2021 - Jul 2022 • 9 mos

Seo Hilfe Hamburg | Hamburg, Germany (Remote/Hybrid) As a freelance SEO Project Manager for Seo Hilfe Hamburg, I spearheaded the strategic delivery of comprehensive search engine optimization campaigns for a diverse portfolio of SMEs across the DACH region. My role was to bridge the gap between technical execution and client business goals, ensuring every on-page tweak and off-page strategy translated into measurable growth. Key Responsibilities and Impact: I audited complex site architectures and developed multi-month SEO blueprints, prioritizing high-impact technical fixes and content gaps to improve crawlability and indexation. Acting as the central node between freelance content creators, web developers, and the agency’s internal stakeholders, I managed sprints and maintained high quality-control standards. I transformed raw data from Google Search Console and Semrush into actionable insights. By building custom reporting dashboards, I provided clients with clear visibility into their ROI and organic traffic trends. Furthermore, I led regular consultation sessions, translating technical SEO jargon into business-centric language to help clients understand the strategy. My time with Seo Hilfe Hamburg was defined by a commitment to sustainable growth. I thrived in the fast-paced freelance environment, balancing the technical rigor of Hamburg’s competitive search market with the flexibility required to pivot strategies as algorithms evolved.