ShaunG
Boost Your Brand with a Certified Social Media Marketer Who Cares
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Executive Director
My Mental Health • Freelance
Aug 2023 - Aug 2026 • 3 yrs
Marketing & Growth Managed $120K annual Google Ads budget and grew Instagram following to 30,000+ through targeted content strategy and engagement Built and executed a 365-day multi-platform content distribution strategy across YouTube, Instagram, Facebook, LinkedIn, and TikTok Developed AI-powered lead generation and outreach systems to support scalable client acquisition Designed multi-touch broker outreach email sequences with commission structures, supporting B2B sales pipeline growth Product & Technical Built and launched a full-stack digital wellness platform (React/Vite) with CI/CD deployment pipeline on Render Developed an AI-powered custom quote generator using the Anthropic SDK to automate client onboarding Built a WordPress plugin with embedded AI chatbot and parent portal, supporting families navigating IEP processes Conducted QA testing and authored detailed bug reports across consumer and professional-facing app experiences Leadership & Operations Serve as Executive Director overseeing strategy, product, and go-to-market for a bilingual behavioral wellness platform sold through insurance broker channels Led strategic pivot for a mental health nonprofit board following major advertising platform policy changes Hold leadership role in a special education parent advisory group, producing agendas, minutes, and community communications Organized cross-functional project infrastructure (branding, technical docs, GTM/pricing) to support scalable team collaboration