Shawanag

Investment Marketing Analyst

Citibank

Nov 2023 - Jul 2025 • 1 yr 8 mos

Provided senior-level marketing and communications support for Citi’s Investment Marketing and Wealth Content organizations, operating within strict regulatory, compliance, and brand governance frameworks. • Led the planning, development, review, and deployment of field- and advisor-facing marketing and educational assets supporting wealth management and investment initiatives across digital, print, email, webinar, and event channels. • Supported advisor engagement and field marketing campaigns by ensuring marketing content, tools, and guidance were clearly structured, current, and easily accessible to agents, advisors, and regional leadership. • Served as a primary liaison between executive stakeholders, regional marketing teams, internal creative partners, compliance, legal, and external vendors, ensuring timely delivery, accuracy, and alignment with brand and regulatory standards. • Managed field marketing content workflows across SharePoint and Adobe Experience Manager (AEM), ensuring version control, review readiness, and streamlined access to agent-facing educational materials. • Developed agent- and advisor-facing educational materials (webinars, one-pagers, emails, internal guides, and campaign resources) supporting product education, campaign messaging, and sales conversations. • Conducted initial quality and messaging reviews and supported compliance and brand approvals, including submissions and tracking in Aprimo, to ensure alignment with creative briefs, messaging frameworks, and regulatory requirements. • Designed and executed segmented global email communications, ensuring accessibility (ADA/WCAG), consistency, and alignment with regional, business, and compliance requirements. • Oversaw vendor relationships, budgets, and production timelines, balancing cost efficiency with quality and on-time delivery. • Partnered with analytics teams to review usage and engagement metrics, supporting continuous improvement of field marketing and agent education mate

Investment Marketing Specialist

Ally Bank

May 2022 - Nov 2023 • 1 yr 6 mos

Supported enterprise marketing and communications initiatives for Ally’s investment and wealth-related content platforms, aligning messaging with business objectives and regulatory requirements. • Planned, developed, and managed advisor- and field-facing marketing content across web platforms, email, internal communications, and landing pages supporting sales, advisor, and stakeholder audiences. • Collaborated with senior stakeholders and subject-matter experts to translate complex financial and product concepts into clear, field-ready messaging. • Produced internal communications, executive presentations, and external marketing assets supporting advisor enablement, product education, and brand engagement. • Maintained content repositories, governance standards, and version control processes, ensuring audit readiness, accuracy, and consistency across platforms. • Applied SEO and performance analytics to optimize content structure, discoverability, and engagement. • Managed multiple projects simultaneously, coordinating timelines, reviews, and deliverables while meeting deadlines in a fast-paced, regulated environment.

Director of Communications

House of Hope

Apr 2018 - May 2022 • 4 yrs 1 mo

Led marketing, branding, and communications strategy for a multi-program organization, overseeing internal and external communications, digital platforms, and stakeholder engagement initiatives. • Directed the organization’s brand identity, messaging strategy, and communications calendar across digital, print, and social platforms. • Developed and maintained internal and external communications, including leadership messages, newsletters, promotional materials, and web content. • Managed organic and paid social media initiatives, increasing audience engagement and participation. • Led content production efforts including videos, infographics, livestreams, blogs, and visual assets to support outreach and partnership initiatives. • Coordinated marketing support for live and virtual events, overseeing promotional planning, asset development, and post-event communications. • Provided editorial oversight and quality assurance for all published materials, ensuring clarity, consistency, and alignment with organizational goals. • Supervised contributors and vendors, providing direction, feedback, and timeline management to ensure successful execution.