Shelly M

B2B Lead Generation Specialist

Aug 2024 - Present • 1 yr 11 mos

Providing B2B lead generation services to clients across various industries, specializing in identifying and qualifying decision-makers for targeted outreach campaigns. Responsible for researching prospects, building accurate and verified contact lists, and developing data-driven strategies to improve lead quality and conversion potential. Worked closely with clients to understand their ideal customer profile and deliver leads aligned with their sales goals, consistently focusing on accuracy, relevance, and results.

B2B Appointment Setter

Oct 2022 - Present • 3 yrs 9 mos

Conducted targeted outreach to decision-makers and key stakeholders via phone, email, and LinkedIn to schedule qualified sales appointments. Developed and refined lead lists based on ideal customer profiles, ensuring high relevance and engagement potential. Utilized CRM tools (e.g., HubSpot, Salesforce, Pipedrive) to track communications, schedule follow-ups, and manage appointment pipelines efficiently. Engaged prospects with personalized messaging tailored to their industry, pain points, and business goals to maximize response rates. Coordinated appointment calendars between prospects and sales teams to ensure seamless handoff and high conversion potential. Maintained detailed records of appointment outcomes and provided regular reports on outreach effectiveness and pipeline status.