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Paid Media Engineer, Ads Data Warehouses
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Head of Marketing & Business Development
Insurance Funnels • Temps plein
Nov 2016 - Present • 9 yrs 9 mos
Own paid media and the measurement infrastructure behind it. Sustain 3.1x-4.7x ROAS on directly attributable motor and medical premium, and a 4:1 blended return across the full marketing mix. Built the layer that makes those numbers trustworthy: an owned PostgreSQL warehouse replacing a paid connector, and a server-side Enhanced Conversions pipeline so closed revenue rather than form fills trains Smart Bidding. Diagnosed and fixed a tracking failure caused by duplicate Primary conversion actions and a broken GCLID pipeline.